Flora Collective was founded by Ele Brakels and Izzy Roberts, two friends that met working for a luxury florist in East London.

Their backgrounds in Set Design, Visual Merchandising and Styling inform their work and bring a level of artistry to each arrangement. Together, they have worked on countless installations in venues across London and for brands including Brioni, Bentley, Chanel and Omega. 

Their style speaks to the natural world, with their arrangements seeking to emulate and celebrate nature and seasonal flora and fauna in all its wildness. As such, their designs are unstructured, airy and romantic, drawing inspiration not just from nature but also art, fashion and textiles. Their approach is considered, with a focus on shape, texture and seasonality, whilst striving to use sustainable methods and materials.